Novità firm was founded by Anastasios Georgakopoulos in 1984.

Over the years the company expanded and developed into the driving force in the hair accessories, faux bijoux & hair extensions markets.

Based in Athens, we are the leading providers in numerous cities in Greece with many clients all over the country.
We are renowned for the quality and uniqueness of our products, our excellent prices as well as the outstanding customer service we provide as professionals.

Our merchandise comes from various countries of Europe & Asia. We ensure that our products not only follow, but set the market trends, establishing Novità as the leading company in the market creating a long lasting tradition.

After a long lasting and dynamic presence in the Greek market with 2 wholesale shops, the firm has recently made another important step by opening its first retail shop in the centre of Athens. In our new retail shop we exhibit a large selection of our products. What’s more, our company stuff and management are always available to your disposal.